PRINT PROMOTION
Intentional use of texture, color, font and symbols portray the brand’s personality. Depending on the desired outcome, I use some combination of analogue and digital methods to create and layer illustrations, 3d elements and textures. In a world full of ads, I believe the most effective posters have an element of surprise to pull the eye, but are simple enough to understand necessary messaging—all while matching the surrounding environment as a favorable display.
PROCESS
1. Sourced photographs.
2. Distorted photos using b&w displacement maps.
3. Layered images with various effects.
4. Adjusted color and added text and glow effect.
5. Created additional posters using same process.
AI IMAGE PROCESS
1. Created and adjusted prompt for AI image generator.
2. Edited final image in photoshop.
3. Overlayed text, adjusted layout and color.
3D FIGURE PROCESS
1. Rigged, posed and lit 3d figure.
2. Created .cloud logo.
3. Created background with gradient color map, noise, and various textures
4. Compiled figure, logo and background.
5. Adjusted color.
