ANTI-BRANDED
Good Good gives new life to vintage clothing with the addition of prints and embroideries with logos for defiant and cheeky, but fake brands (ie The Kissing Booth, 00:00 Social Lounge, etc). The fake brands and resurrected clothing challenge traditional rules of retail and reject fast fashion.
SCREEN PRINT
EMBROIDERY
DIGITAL PRINT
LOGO + SKETCH ART
Instead of using a handwritten font, I wrote out the script myself to ensure repeating letters each had individual traits.
Good Good graphics are also hand-drawn then traced digitally. After sourcing vintage clothes, the sketches are applied. The overall effect is a casual street-wear brand.
